Brand
Brand guidelines.
How to represent The Mavion Corporation and its companies — the flag, our colours, type, naming and voice. Using our brand for press or a partnership? Keep to these, and reach out if you're unsure.
The flag
Our logo is a flag — treat it like one.
The Mavion flag is the primary mark. It's built to sit on dark surfaces and should always appear in its own colours, with room to breathe.
Give the flag clear space of at least the height of one of its stripes on all sides, and never place it smaller than ~20px tall.
- Use the flag in its original blue & cyan.
- Keep it on dark or clean, high-contrast backgrounds.
- Give it generous clear space.
- Scale it proportionally.
- Recolour, invert, or make it monochrome.
- Stretch, skew, rotate, or add effects.
- Place it on busy or low-contrast imagery.
- Rebuild or approximate it — use the supplied file.
Colour
Blue and cyan lead. Everything else is greyscale.
The flag palette is our identity. On screen, we run a near-black interface with two functional accents: a lighter blue for anything interactive, and red reserved for breaking or live.
The one rule: blue means interactive (links, buttons, active states) and red means breaking or live — nothing else. If it isn't one of those, it's greyscale. The interface blue is a lighter tone than the flag blue so it stays legible on near-black.
Typography
A serif voice, a clean workhorse.
Two typefaces. Fraunces — a variable, optically-sized serif — is the voice: headlines, titles, the wordmark. Inter carries body copy, UI and labels. No third font, no monospace in the interface.
Naming
Get the names right.
The parent company is The Mavion Corporation — "Mavion" for short. Its companies each have a set spelling. Use them as written; don't abbreviate or restyle them.
Voice & tone
Informative, restrained, specific.
We sound like a media corporation, not a startup or a marketing agency. Say the real thing plainly; let the work carry the weight.
- Plain, specific statements of fact.
- Confident but understated.
- Editorial and grown-up.
- Respectful of the reader's time.
- Hype, buzzwords and exclamation.
- Vague "revolutionary / next-gen" claims.
- Emoji and jargon in formal copy.
- Overpromising or filler.
Need assets or approval?
For logo files, press materials, or a check on how you're representing Mavion, get in touch. Brand usage is also covered by our Terms.